Wednesday, January 19, 2011

Amazing Spartphone App

This brief article describes a convergence in Web 2.0 technology that may have long range impacts on advertising.  So you think so?.  Why or why not?

2 comments:

  1. Wow, I had no idea this technology existed but I am not surprised. I definitely think this has an impact on our way of advertising but I believe this has its positives and negatives. As for positives, I believe that advertising will skyrocket because they will be able to use pictures of models or actors who are not actually there with products they are selling which will create more jobs for the actors or models and also boost the endorsements for the company. Also, by having this upgraded technology it shows how up to date that specific company is with everything occurring that’s cool at the time. As for cons, even though they stated in the article that they had the model posing to reduce bad photos, I do believe it will happen and will turn into bad advertising. For example, chat rooms were made as an easier way to talk to friends but are being used for other not so good reasons. With this technology, I believe it will get to the point where friends are taking pictures of others friends and will try to include them in pictures where they actually aren't and could even turn into bullying situations where kids are put in pictures maybe in places they shouldn’t be. From the advertisement perspective though, I can see how this would be great for business because they are able to have a certain artist or model be there and take "pictures" with fans while not actually being there. For the artist it is the exact idea of being in two places at once. Therefore, I do believe this technology will have an impact on how we advertise our products, but at the same time I am not sure really where this type of technology will lead.

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  2. Sandra, Excellent response. Very thoughtful. BEW

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